Man to Send Rain Clouds Essay Essay Example

Man to Send Rain Clouds Essay Paper Culture instills a important function in household life. Family traditions are frequently passed down from one coevals to the following. and normally produce added complexness from outside influence over clip. The original individuality of the belief continues to be evident. although more thoughts have been added to the basic cultural belief. In Leslie Silko’s short narrative. â€Å"The Man to direct Rain Clouds† . this quandary arises. Although a changeless influence of Catholic beliefs are evident in the Pueblo people’s society. Leon and his household still expose their Native American individuality through their actions present throughout the narrative. Silko explains that her people â€Å"were good informed about [ civilization ] . † and that â€Å"old traditions were deceasing out† ( Silko. â€Å"Language† 772 ) . The local Catholic Church’s curate. Father Paul. efforts to integrate the Church’s instruction into the Laguna’s manner of life. He shows great concern for Leon and his household â€Å"miss [ ing ] [ Mass ] last Sunday. † ( Silko. â€Å"Man† 50 ) . and requests the household to go to the undermentioned weekend. Father Paul successfully influences Leon’s sister. Louise. When she finds out about her grandfather’s decease. she suggests integrating the rite of pouring holy H2O on his gravesite â€Å"so he won’t be thirsty† ( Silko. â€Å"Man† 50 ) . We will write a custom essay sample on Man to Send Rain Clouds Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Man to Send Rain Clouds Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Man to Send Rain Clouds Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Although Catholic intervention attempts to act upon the Native Pueblo civilization. Leon invariably attempts to retain his Native individuality. When Leon and Ken discover their Grandfather dead in the arroyo. they instantly perform the Native Pueblo imposts. The imposts included the picture of their grandfather’s face. binding a plume to his hair. wrapping him in a ruddy cover. and fliping Indian meal into the air current. By executing these rites. they â€Å" [ maintain ] the household †¦ and kin together† ( Silko. â€Å"Language† 766 ) . demoing the great importance they hold upon their cultural beliefs. When reassigning grandfather Teofilo back into town. Leon and Ken deceptively tell Father Paul that â€Å" [ Teofilo ] won’t [ be crowding sheep ] any more now. † ( Silko. â€Å"Man† 50 ) . in an effort to conceal their grandfather’s decease to get away the Catholic rites being forced upon him. Even though Leon efforts to maintain his Native individuality. he finally acclimates to his Catholic milieus. He asks Father Paul to integrate the holy H2O rite in concurrence with the Native American entombment. Leon exclaims that he â€Å"is happy [ about ] the scattering of the holy H2O. † because now his gramps could â€Å"send them large cumulonimbus. † ( Silko. â€Å"Man† 52 ) . merely as he has wished earlier in the narrative. During the procedure of the Catholic rite. even Father Paul â€Å"is reminded of something. † ( Silko. â€Å"Man† 52 ) . in respects to a connexion between the two civilizations beliefs. The pouring of the holy H2O displays a metaphor. The metaphor demonstrates. that if one finds similarities between different civilizations. the ability to accept the thought into your ain manner of thought. becomes much easier. When civilizations collide. their beliefs hold a inclination to act upon one another. However. the original beliefs and values must be kept noticeable. or else the beginnings of the civilization may decease out. Silko’s account â€Å" [ Cultures ] . convey us together. despite great distances between [ them ] . † ( Silko. â€Å"Language† 772 ) . shows that the different beliefs people withhold brings us together. Although the Church efforts to act upon Leon’s household. and Leon attempts to maintain the individuality of his beliefs. they finally concede to organize what may be known as a new signifier of Laguna civilization.

Discrimination Against Women Essay Example

Discrimination Against Women Essay Example Discrimination Against Women Essay Discrimination Against Women Essay Women were and still are discriminated in Society Discrimination, in a general sense, simply means making a decision based on some distinctive factor. It involves making decisions on treating people differently based on prohibited discrimination factors such as race, age, sex, color, disability or national origin. Throughout history, the most common discrimination we hear about is the race of people. Thus, no one really takes into consideration of how woman are discriminated because of their sex, and how they are treated lower because of what their roles were traditionally. Therefore, by what one knows about discrimination, one would ask why is discrimination directed towards women? Throughout most of history women generally have had fewer legal rights and career opportunities than men. Wifehood and motherhood were considered as womens most significant professions. Women were long considered naturally weaker than men, fastidious, and unable to perform work requiring muscular or intellectual development. In most pre-industrial societies, for example, domestic chores were relegated to women, leaving heavier labor such as hunting and plowing to men. This ignored the fact that caring for children and doing such tasks as milking cows and washing clothes also required heavy, sustained labor (Ryan 81-82). Wifehood, the natural biological role, has been regarded as the major social role of women, as mentioned before. The resulting discrimination that a womans place is in the home has largely determined the ways in which women have expressed themselves. Yang 2 Traditionally, children (girls) tend to learn from their mothers that cooking, cleaning, and caring for members of the household was the behavior expected of them when they grow up. Tests made in the 1960s showed that the academic achievement of girls was higher in the early grades than in high school. The major reason given was that the girls own anticipation decreased because neither their families nor their teachers expected them to prepare for a future other than that of marriage and motherhood (Ryan 10-11). Women, they say, are encouraged to be good mothers. They need, therefore, to first attract a man to depend on; they are expected (by our culture) to be giving, emotional, unstable, weak, and talkative about their problems; they are valued for their looks or charm or smallness but not their strength or brains; they are considered unfeminine (bad) if they are ambitious, demanding, and tough or rough; they are expected to follow their man and give their lives to their children, and on and on (Pogrebin 44). So basically, women are expected to serve others, to sacrifice their desires and personal needs in order to please and care for others. These myths and facts of how women were naturally inferior have greatly influenced their views of how they see themselves. That is why, in the 19th century, women began working outside their homes in large numbers, mostly in textile mills and garment shops. Since they supposedly didnt have any skills or experience, these were the only jobs they can start out with. They worked in poorly ventilated, crowded rooms and worked for as long as 12 hours a day. It was not until the 1910s that the states began to pass legislation limiting working hours and improving working conditions of women (Ryan 82-83). Yang 3 It was in the 1960s when the federal law started passing laws to improve the economic status of women. One of these was The Equal Pay Act of 1963. This required equal wages for men and women doing equal work. The second one was The Civil Rights Act of 1964, which restricted discrimination against women by any company with 25 or more employees. Even in 1967, a Presidential Executive Order prohibited discrimination against women in hiring by federal government contractors (Appleby, Brinkley McPherson 567-568). These laws that were passed to help women from discrimination, was a failure. Female workers were still underpaid, overworked and exploited. In addition to the problems, women also suffered from the heavy burden of discrimination based on their gender. They were assigned to the least skilled jobs, given the fewest possibilities for advancement, and treated as the most expendable members of the workforce (Chafe 67). Discrimination then persisted in other fields. Department stores would not let married women have their own credit cards because they think that since the man of the family was the supporter, they should not be allowed to own one. Similarly, divorced or single women often found it difficult to obtain credit to purchase a house or a car (Comptons Interactive Encyclopedia). Laws that dealt with crime and prostitution also displayed discrimination against women. Discrimination in crime existed in some areas of the United States. A woman who shot and killed her husband would be accused of homicide, but the shooting of a wife by her husband could be termed a passion shooting (Filene 194). Often women prostitutes were prosecuted although their male customers were allowed to go free (195). As of now, in the 20th century, women have professions such as doctors, lawyers, preachers, teachers, writers, singers, etc. The medical profession is an example of changed attitudes in the 19th and 20th centuries about what was considered as Yang 4 appropriate work for women. Prior to the 1800s there were almost no medical schools, and practically any ambitious person could practice medicine. However, on top of all this, specific discrimination against women started to develop again. Women now, constitute more than 45 percent of employed persons in the United States. Although the number of women working as managers, officials, and other administrators has been increasing, in 1990 they were outnumbered about 1. 5 to 1 by men. Workingwomen often faced discrimination on the mistaken belief that, because they were married or would most likely get married, they would not be permanent workers. But married women generally continued on their jobs for many years and were not a transient, temporary, or undependable work force (Gutek Morasch 57). Despite their increased occupancy in the work force, most women still have a major amount of responsibility for housework and family care. Even though they are workingwomen in society, they dont seem like they can ever escape the fact their expected roles will not change. Women are still discriminated to be the women they once were, which was wifehood and motherhood. The wife who worked from nine to five and who was still expected to be a full-time homemaker experienced difficulty in resolving the conflicting priorities in her life (Chafe 200). Perhaps the most important thing is that women tried to change the traditional views of their role in society. One can definitely say that if women werent discriminated in the past, they would not have been discriminated today. Although the discrimination of women has been better in the present days, no matter what, it still exists. No one can change the way people thought traditionally, no one could now. Yang 5 Discrimination. The Columbia Encyclopedia: 2000 Sixth Edition. Ryan, M. P. Womanhood in America: From Colonial Times to the Present. London: New York, 1979. Pogrebin, L. C. Family Politics. New York: McGraw-Hill, 1983. Appleby, J. , Brinkley, A. , McPherson, J. M. The American Journey. New York: McGraw-Hill, 1998. Chafe, W. H. The American Woman: Her Changing Social, Economic and Political Roles. Oxford Press, 1990. Discrimination of Women. Comptons Interactive Encyclopedia: 1994 Filene, P. Him/Herself: Sex Roles in Modern America. New York: Harcourt Brace Jovanovitch, 1975. Gutek, B. , Morasch, B. Sex-Ratios, Sex-Role Spillover, and Sexual Harassment of Women at Work. Journal of Social Issues 38: 55-74, 1982. Woman Labor Force: A Case Study in the Interpretation of Historical Statistics. American Statistical Association Journal March: 71-79, 1960. Blau, F. , Hendricks, W. Occupational Segregation by Sex: Trends and Prospects. Journal of Human Resources 14: 197-210, 1979.

International Marketing Plan Research Paper Example | Topics and Well Written Essays - 750 words

International Marketing Plan - Research Paper Example Thus an ice-cream brand for high-income consumers seems apparently senseless. The other two variables left would be benefits sought and age group. The target market for this ice-cream is adults above 30 who have children. This means this market indirectly targets the bulk of the population as the thirty year olds are likely to pass on the ice-cream to their children and to adults in the house The kind of marketing segmentation strategy that will be used would be undifferentiated market segmentation strategy. Undifferentiated marketing strategy is one in which the company ignores all the segments in the market and appeals to the market with a single basic product. While a focus market could be defined for instance premium ice-cream, but that won’t be wise at this stage as this is not a known company and is just a startup. It will confine the analysis and will restrict us from selling to all price-categories. (Kotler, 2008) Qs 2: Competitive Analysis In Argentina most ice-cream parlors are opting for 250g pots today. Instead of sharing a 1 kg pot, consumers tend to opt for their preferred choice. Nestle had for long been the market leader in ice-cream in Argentina. Its retail value share stood at 15% as of 2009.Nestle’s huge distribution network has been the primary reason behind its success and it continues to attract significant brand loyalty. The two primary competitors that we will face would be in Buenos Aries – Grido Helado and Un Altra Volta. Grido Helado offers a wide range of flavors of ice cream from Vanilla to Flan to pine-apple ice-cream. The company currently has 9 stores operating in Buenos Aires and that’s where we will be marketing too. Their ice-cream is pretty moderately priced. We will also be facing stiff competition from Freddo. Their brand is cheaply priced and their cheapest ice-cream is available at 6 USD. The competition in the market is intense and tough. The ice cream market in Argentina is definitely competi tive and lustrous. Not only are the Argentine people known for their excellent high grade beef and wine but they are also renowned for their delicious ice cream and gelato products available. Price is also a threat that Dipping Dots might face after the craze has drown from the initial grand openings. Ice cream in Buenos Aires ranges from $1 to $4.5 in exclusive ice cream shops. The medium price for Dipping Dots ice cream is between $3.50 for a small dish. This might be a barrier for low income folks in Buenos Aires. Another threat they might face might entail with copy cats later on, since the product is so unique there is also not a particular patent preventing anyone else from copying the distinguished ice cream dots it is so famous for taking away its truly unique quality. Qs 3 Marketing Objectives: To slowly and gradually build the market share to 10% at least towards the end of the second year. Create awareness about Dipping dots by conducting low-cost promotional activities. Since our target audience comprises of thirty plus adults of who use internet as a medium of communication, information, etc, we are creating awareness for our product by placing ads on free classifieds sites, by making commercials and placing them on free video submission site. Moreover, social networks such as Facebook and twitter are used to spread the message across. Capitalize on the opportunities available in Argentina and churn out varied flavors of the ice-cream

Impact of the Globalization Process in Different Fields Essay

Impact of the Globalization Process in Different Fields - Essay Example This essay outlines the significance of globalization process, that favorably resulted in the rapidity of change, together with different priorities of nations and people. Globalization has boomed in the aftermath of the oil crisis in the 1970s and it changed the relative costs of production inputs and products, gave new impetus to technological innovations, fuelled international financial transactions, as OPEC countries invested their surging revenues in the USA, changed the structure of trade. As economic force, globalization process makes multinational companies (MNCs) the principle vehicle of imperialism’s drive to re-divide the world according to economic power. Economic crisis that is considered to be the greatest since the times of the Great Depression can have negatively impact on the business environment. This is particularly true in countries in transition; moreover, foreign investments can make economics more uneven, with disastrous consequences for both the developing and developed countries. This polarization must be recognized by international business structures and governments through poverty alleviation programmes and strategies designed to reposition marginalized economies to make them possible to participate in current developments. The problem is that even small American enterprises to have an impact on the global market are to think, produce and sell globally. The so-called ‘global firm’ have to link all the small enterprises into global webs of production, distribution and services. The process is rather long-term and complicated one, because the new business model has possess strategic flexibility, competition with co-operation, horizontal, decentralized work structures, and constant communication in real time. [Held D., McGrew A., Goldblatt D. and Perraton J., 1999] The re-organizational process has already begun, that's in why it has got an unstoppable power: it exists at all levels, including economics, politics, social and labor spheres. As economic force, globalization process makes multinational companies (MNCs) the principle vehicle of imperialism's drive to re-divide the world according to economic power. [Douglas I., and Tervio M., 2000] The process of integration of global financial markets has increased capital mobility and global production and distribution structures, but has also weakened the bargaining power of trade unions everywhere - the most key decisions are made by private business that deepened the increase of privatization; such policies have a potential negative impact on jobs and incomes everywhere. [Thomas T., 2000] Through the process of restructuring jobs in some sectors and places have been lost, but the relocation from developed to developing countries has influenced capital mobility and the locational choices of firms, which favors social stability, local infrastructure development, and market proximity. But from the social point of view, the existence of firms with a global reach and profile calls for new business ethics, and over-emphasises on efficiency and technology, that has affected the human element, causing depersonalization and spreading apathy. [Thomas T., 2000] In general, the global economy is to reform the labour market, and its outcomes are directly connected with the way these markets function, with the unionized and non-unionized sectors. There is a close

The Supreme Court Essay Example for Free

The Supreme Court Essay The Supreme Court made a ruling in Free Enterprise Fund vs. PCAOB saying that Sarbanes-Oxley (SOX) will remain â€Å"fully operative as law† with the exception that The Securities and Exchange Commission will be able to remove at will members of the Public Company Accounting Oversight Board. Previously they were not able to and was said to violate the appointment clause of the constitution. This changed job security for its five board members ending a three-year battle between a Nevada firm Beckstead and Watts who sued PCAOB in 2006. The accounting firm declared that it was unconstitutional for SEC to appoint its board members rather than the president giving it to much authority unchecks by executives. However, a decision been made by the courts to meet the plaintiffs at the halfway, pointed out that if was against constitutional policy to remove board members completely it would violate separation of powers principle. The courts rest the power with the president to have complete authority to hire and fire PCAOB members. According to Susan Hackett general counsel, this was an important move because it invalidated the PCAOB appointment process and upheld the SOX Legislation. A power move to allow congress and the president to have ultimate ability to control institutions that possess significant insight of companies. This decision in my opinion opens up a fair market and does not allow larger company to push and over power smaller firms. Board members must go through a screening process so not to have bias authorizes in control. Reference Jaeger, J. (June 28, 2010). High Court Ruling only Tweaks Sarbanes Oxley Act. Enforcement and Litigation, 13. Retrieved from http://www.complianceweek.com

Economic Analysis of Roundup-Ready Soybeans :: Agriculture Economics Essays

Economic Analysis of Roundup-Ready Soybeans In 1974, Monsanto Corporation registered the chemical glyphosate for agricultural use in the United States. Monsanto marketed glyphosate, otherwise known as Roundup, as a broad-spectrum herbicide designed to kill â€Å"a wide variety of annual and perennial grasses, sedges, broad-leaf weeds, and woody shrubs† (Mendelson, 1998). Glyphosate kills such a huge assortment of plants and weeds by inhibiting the creation of EPSP synthase, an enzyme in plants that is required to synthesize the amino acid phenylalanine (Kliener, 1998). Deprived of phenylalanine, plants cannot make the proteins necessary for life, so these plants weaken and die. Since glyphosate kills nearly anything green, farmers have been forced to use Roundup as either a pre-emergence herbicide or a weed killer around the borders of their planting area to avoid killing their commercial crop (Sij and Stansel, 1997). Despite farmers’ inability to spray glyphosate directly on conventional crops, Roundup became â€Å"the best-selling weed-killer in the world† (Arax and Brokaw, 1997). In 1994, Roundup had net sales of approximately 1.2 billion dollars, comprising 17 percent of Monsanto’s total annual sales. However, by the mid-90’s, Monsanto neared the expiration date on its patent of Roundup, and faced the possibility of losing the production rights of this cash cow. Desperately needing a new way to continue to reap profits from glyphosate, in 1996, Monsanto, through genetic engineering, introduced genetically modified Roundup-Ready crops, varieties of several commercial crops which are resistant to glyphosate. By inserting a gene derived from a petunia that produced large amounts of EPSP synthase into the genome of several popular commercial crops, Monsanto created varieties of soybeans, cotton, canola, and corn which could produce enough EPSP synthase to overwhelm the EPSP inhibition caused by glyphosate (Kliener, 1998). Therefore, farmers can plant the glyphosate-resistant crops and spray Roundup directly on their fields, thus destroying every weed and plant except their Roundup-Ready crop. Since glyphosate-resistant crops offer the promise of a cheaper and simpler weed management process, farmers have adopted glyphosate-resistant crops at such an alarming rate that Roundup-Ready crops cover over 33 million acres worldwide (Mendelson, 1998). The advent of genetically engineered glyphosate-resistant crops has not only maintained but has greatly expanded Monsanto’s market share in the realm of agribusiness. Since Roundup-Ready seeds are only resistant to the broad-spectrum herbicide Roundup, Monsanto sells a season’s worth of weed killer along with every Roundup Ready seed sale (Arax and Brokaw, 1997).

Would Businesses Gain Competitive Advantage If Dss, Gdss?

Explain how businesses can benefit from each technology. i. Autonomic computing The computer system have self-management capabilities. An autonomic computing system must include the following features: monitoring, analysis, planning, implementation, and Knowledge Base, and several parts constitute a circulatory system. They need to constantly run and perfect. The goal of autonomic computing can automatically manage itself and maintain its reliability. It is able to work autonomously intelligent middleware. Some of data no need to save it and that only need to be monitored it.Because the data gave the network a big load. So autonomic computing can be handle it. Growing the number of users and connected devices. Business need more equipment and maintenance personnel it. Autonomic computing system can help company solves problem. The responsiveness and flexibility of the system can handle the unpredictable things. It has self-management, self-healing and adaptive functionality, the comp any does not have to hire a lot of staff to monitor the system. ii. Virtualization Virtualization is a subset of the process performance logical group, or computer resources.User can use a better way than the original configuration to access these processes. New virtual part of these resources is limited erected from existing resources. eg, geographical or physical configuration. Generally within the meaning of virtualized resources include computing power and data storage. Server virtualization software technology refers to the use of the substance of the host hardware or operating system of the end-user hidden, and set one or more abstract hardware platform. The hardware platform is flexibility configuration for the operating system.Such like the face of a real hardware. As a result, a variety of different operating environments (eg, Windows, Linux, etc. ) can operate simultaneously on the same physical host, but its independence as the operation of the general in a different phys ical host. iii. Green computing â€Å"Green computing† refers specifically to people's efforts to reduce the use of information technology hardware energy consumption. Many energy generation still relies on coal and oil, and process a large amount of carbon dioxide emissions to the atmosphere. his reducing energy consumption, also known to reduce carbon emissions. From power management can save a lot of energy expenditure. The power management of energy-saving measures include computer shutdown when not shorten the computer into hibernation, turn off the screen saver, the machine is set to low-power sleep mode, and the total power off when work. (eg. E-mail can reduces paper-consuming. ) Energy-saving mode of the computer in order to reduce the company's electricity costs. Define an enterprise resources planning (ERP) system.How do ERP systems help businesses achieve operational excellence? Applications of enterprise manufacturing, financial, marketing and other related funct ions to achieve a balance. Internally, it is the integration of the corporate body of diverse resources to achieve the effective application of organizational resources through optimal planning and allocation system. Externally, through the network and system can do the combination of main customers and partners to form a horizontal or vertical integration of the global competitiveness of the virtual enterprise entity.ERP is major of contribution about strategic management for the enterprise. Today, only the information technology in the pursuit of flexible production, rapid assembly, rapid delivery and product life cycles continue to shorten trend. The combination of the information and corporate resources. Making the right decisions at the crucial moment, satisfied the customer needs or wants in a timely manner. It was able to grasp the market opportunities. ERP plus e-commerce applications and ERP combined with the concept of supply chain management. This extending to the entire internal supply chain.ERP system is the information system of the enterprise marketing, finance, personnel, general affairs and production operations to be effectively integrated to enhance the operational efficiency of enterprises. Nowadays. The speed and intensity of today's global industrial competition, general MIS system is already unable to meet the actual needs of the enterprise, For example: you can not immediately grasp the supplier of production information and customer sales situations, resulting in insufficient or excess production, or the failure to satisfy orders in a timely manner, resulting in the loss of business opportunities.So ERP enterprises to take advantage of supply, production, sales and other information to achieve the ultimate goal. Would businesses gain competitive advantage if DSS, GDSS, and ESS are widely used? DSS is not an endorsement, it is to solve the practical problems of organizations and businesses. If you make a decision-making, it must be base d on a â€Å"standard†. For the human nature, They like to use subjective judgement to make a decision. tend to use subjective, intuitive standard, and not necessarily have a scientific, informative standard. GDSS have independent of time and space limitations.Decision makers can easily to exchange information with each other and share information to reduce the one-sidedness. Decision-makers can overcome the negative psychological impact, unreservedly to express their views. Stimulated the thinking of policy-makers make the problem of the program is as perfect as possible. Prevents small collectivism and personality of the decision-making results. It can improve the satisfaction and confidence of the decision-making groups, members of the decision-making results. The greater of the effect is more significant if the group is bigger.In this society, competitiveness is increasing and it depends on the best of decision making. So that any of companies often believe their own hist ory and their former transactions and activities to make decisions. When the business make decisions, That is usually to use a decision-support system and firm-wide data. These systems can automate certain decision procedures. They can submit information for different appearance of the decision situation. They can help managers existing decision procedures. It can valuable to explore the consequence of alternative organizational scenarios.Using GDSS can ameliorate how groups make decisions and ameliorate the decision which have been made by an independent people. On the other hand, these systems don't automatically lead to make better decisions unless the decision problem or the situation is easy to understood and the systems are advisably designed. Read the article on the next page, then answer the following questions. A. Assess the organization and technology issues for using social media to engage with customers. The marketing power of social media is growing, it is no longer mak es sense to consider. t carry advantage of social media's own ability to involve with customers organized in three clusters in the exhibit. Efforts to use social media to tips and an active response program to engage with people. Company through the social media can be a pass a message for people. Create word-of-mouth and It can be one- by- one to attract social group. B. What are the advantages and disadvantages of using social media for advertising, brand building, market research, and customer services? Advantages Social media to enhance product quality. Consumers can comment and criticize the product. So that products must have excellent quality.If the product quality is poor , The manufacturers will be exposed and ultimately fail. This is why good products are often less funds invested in traditional marketing reason. The existence of social media makes good products to get their own users and fans follow them. Social media to follow the rules the secondary sale principle simil ar to the media, by user popularity uplift brand and reputation. Thought the impact and social reputation is increasing the impact and social reputation of the brand. Market research that means product sales in order to improve the quality of decision-making.The advantage is mainly to improve research efficiency and saving cost of the investigation, survey data processing. unlimited to the restrictions of geographic area. But the online market research can not be easily can be achieved. Disadvantages Social media weak control brand image. It makes many business to the high degree of freedom for the masses to participate into the development of the multi-surface radioactive. In internet, both good and bad. If it is good, it will clearly more conducive to business. If it is bad, it is caused by a viral divergence will bring very serious consequences.Employees using social media at work that might bring a lot of uncertain risk. For example, social networking sites are not regular, carr y the virus and malicious software. In social media, all employees of the business will replace the company's image. However, once a staff encountered a problem not their work area. And this does not know or the payable answer and it will bring a negative impression to the company. C. Should all companies use Facebook and Twitter for customer service and advertising? Why or why not? What kinds of companies are best suited to use these platforms? No, the data of FACEBOOK have many users.But it does not mean that 60% of users can see the ads. FACEBOOK can be turned off Some features about blocked advertising. And high exposure that customers hate it. Because I was one example of this kind of audience. Highly visibility does not mean high click-through rate. Internet users for online channels that provide customer service to high value, these channels including social media and instant communication. Retail companies This type of company is more emphasis on the sales performance of dis tributors and individuals. They do not attach importance to the organization and leadership structure.